Out of stocks also have indirect negative effects on the overall product sales performance. This is the most direct effect of out of stock products. When products are not on the shelf, shoppers cannot purchase them and the store misses on sales. Accurate product and fixture dimensions help maximising your profits and optimising your range as you use every inch of your shelf. By choosing products that bring good sales relative to the space they take on the shelf the assortment and range of a store can be optimised.Īccurate dimensions are essential for a good planogram design that is optimised and merchandisable in the stores. Sales versus space analyses shows you how much sales a product brings, in comparison to the space they take up on the shelf. Stores have a limited amount of space and as a retailer you want to get most out of your retail space.
The convenience of planogram analysis in comparison to other sales analysis is the fact that the product sales are linked to location and space. With this information the range and assortment can be optimised to the locations of the stores or store clusters and meet the customers’ demand in each location. This is called the cross-planogram analysis. The sales report gives an immediate overview of the bestselling products on the planogram and the amount of shelf space they take which gives the viewer an understanding of their assortment.Įvery store is different and has a different cliental, therefore, a store or store cluster comparison can give insights about the location related performance of products in the planograms. A basic sales report provides an overview of all the products in a planogram and the products’ facings, stackings, shelf space, sales volume, sales value and sales profit. The main report for most retailers is the sales report.
But what analysis can help you understand your product range better? Examples of reports and analysis that retailers use: You can adjust your product range by performing product analysis on your product range and adjusting your assortment to the outcome of the analysis and reports. The product range and assortment should meet the customers demand as this will lead to the maximum product sales.
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